Kristen the PR Girl Storify

I’m excited to share a Storify explaining the social strategy, daily execution and overall performance of my blog – Kristen the PR Girl. The web page can be accessed HERE.

I feel that I’ve taken a very honest approach to the success of my blog over the last month or so, and look forward to your feedback. Here are a few outstanding items I’d love your feedback on:

·         What are your thoughts on my strategy? Are there any areas I missed, should expand upon, etc.?

·         Do you think the activity section was easy to follow?

·         What are your thoughts on Yandex.ru being a key traffic driver to the blog site? It looks like most other classmates had the same result. Also, very few of us saw Twitter and Pinterest as a key driver to our blogs. Why do you think that is?

Thanks in advance for your feedback and I look forward to hearing from you.

Kristen


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UPDATED


My updated Storify per classmate feedback can be found HERE.  Thanks for all of your initial input and please let me know if you have any final thoughts!

Who's that girl?

Hey, it's me. Kristen.

 

Welcome to my blog. I’m initially starting this blog as part of my course requirement for Marist’s Integrated Marketing Communications M.A. program, but I’m excited to also share fun updates on my wild and crazy career as a PR girl living in The Big Apple, too.

 

First things first – a bit about me.

 

I graduated from Marist in 2009 with Bachelor’s degree in Communications with a concentration in Public Relations. Since then, I’ve worked in the public relations industry, both agency and in-house, developing fully integrated strategic campaigns for top international brands including Procter & Gamble (Pantene, Head & Shoulders, Tide, Duracell and Pampers), Diageo (Guinness, Jose Cuervo, Butterfly Kiss Wines, Stark Raving Wines and Smirnoff Ice), Starbucks and Cracker Barrel cheese, among others.

 

I currently work as the PR Manager for Tissot Swiss Watches, owned by Swatch Group USA. Responsibilities include pitching lifestyle and trade accessories writers, planning large-scale global events, working with Tissot brand ambassadors and maintaining their stellar brand image. I’m working on my French for a trip to Switzerland in March for BaselWorld.

In my free time, I’m planning a wedding for September 6, 2014 so we’re busy, busy with all the little details. I thought from working in PR it would be a cinch, but 300 guests later we are rivaling the royal wedding! Luckily I have an amazing fiancé and wonderful family, so it’s all been a blast.

I’m looking forward to hearing your thoughts and comments on this blog.

Kristen