Who's that girl?

Hey, it's me. Kristen.

 

Welcome to my blog. I’m initially starting this blog as part of my course requirement for Marist’s Integrated Marketing Communications M.A. program, but I’m excited to also share fun updates on my wild and crazy career as a PR girl living in The Big Apple, too.

 

First things first – a bit about me.

 

I graduated from Marist in 2009 with Bachelor’s degree in Communications with a concentration in Public Relations. Since then, I’ve worked in the public relations industry, both agency and in-house, developing fully integrated strategic campaigns for top international brands including Procter & Gamble (Pantene, Head & Shoulders, Tide, Duracell and Pampers), Diageo (Guinness, Jose Cuervo, Butterfly Kiss Wines, Stark Raving Wines and Smirnoff Ice), Starbucks and Cracker Barrel cheese, among others.

 

I currently work as the PR Manager for Tissot Swiss Watches, owned by Swatch Group USA. Responsibilities include pitching lifestyle and trade accessories writers, planning large-scale global events, working with Tissot brand ambassadors and maintaining their stellar brand image. I’m working on my French for a trip to Switzerland in March for BaselWorld.

In my free time, I’m planning a wedding for September 6, 2014 so we’re busy, busy with all the little details. I thought from working in PR it would be a cinch, but 300 guests later we are rivaling the royal wedding! Luckily I have an amazing fiancé and wonderful family, so it’s all been a blast.

I’m looking forward to hearing your thoughts and comments on this blog.

Kristen