Hey, it's me.
Kristen.
Welcome to my blog. I’m initially
starting this blog as part of my course requirement for Marist’s Integrated
Marketing Communications M.A. program, but I’m excited to also share fun updates
on my wild and crazy career as a PR girl living in The Big Apple,
too.
First things first – a bit about
me.
I graduated from Marist in 2009 with
Bachelor’s degree in Communications with a concentration in Public Relations.
Since then, I’ve worked in the public relations industry, both agency and
in-house, developing fully integrated strategic campaigns for top international
brands including Procter & Gamble (Pantene, Head & Shoulders, Tide,
Duracell and Pampers), Diageo (Guinness, Jose Cuervo, Butterfly Kiss Wines,
Stark Raving Wines and Smirnoff Ice), Starbucks and Cracker Barrel cheese, among
others.
I currently work as the PR Manager
for Tissot Swiss Watches, owned by Swatch Group USA. Responsibilities include
pitching lifestyle and trade accessories writers, planning large-scale global
events, working with Tissot brand ambassadors and maintaining their stellar
brand image. I’m working on my French for a trip to Switzerland in March for
BaselWorld.
In my free time, I’m planning a
wedding for September 6, 2014 so we’re busy, busy with all the little details. I
thought from working in PR it would be a cinch, but 300 guests later we are
rivaling the royal wedding! Luckily I have an amazing fiancé and wonderful
family, so it’s all been a blast.
I’m looking forward to hearing your
thoughts and comments on this blog.
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